There is nothing more explanatory about product placement, than a movie created and funded by it all together. How much thought do you put into the products you see in your favorite movies or television shows? Do you notice all of the brands being used by your favorite celebrities or is it just something that does not catch your attention? It seems whether you think so or not, these small uses of brands are placed there for a reason and

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they do affect how audiences think.

What would you do if someone paid you thousands of dollars to simply hold a POM Wonderful drink? As Spurlock did, you would probably do just that. However, Morgan Spurlock made a documentary just off of this concept of product placement and brilliantly brought to surface the constant presence of marketing in movies. He brings upon awareness along with entertainment throughout his documentary on this reality of being constantly consumed in what we see.

Spurlock shows us what goes on behind the closed doors of big advertising companies. It is mind blowing to realize to what costs companies put forth just to put their product out there. Even a few second glimpse of their product on screen is useful to them and an investment their willing to make. In essence, there are commercials in the middle of the television shows you watch without you even noticing. These products are placed there for a reason and that is to get them in your head.

This insightful film shows just how staged scenes are and what companies hope we are noticing. Due to this concept, Spurlock convinced enough sponsors to buy product placement in this documentary throughout the production itself. By bringing us into the boardroom meetings with him, it allowed us to witness the negotiations that take place all the time. It was interesting to see just how concerned corporate executives and public relation representatives were that their product would not be presented in the best possible way or as Spurlock promised them, as “the greatest”.

Sponsors such as Ban deodorant, Sheetz, Mini Cooper, and Pom, among others agreed to take part in what Spurlock was selling them. Furthermore, with his agenda being to show us how often our eyes and minds are actually being sold.

Spurlock was limited to only the companies he was in contract with, only being able to use their products due to Imagethe conditions he had to follow. He could only drink POM and POM only, go to only Sheetz for gas, and could only be seen driving a mini cooper. He gradually became a walking advertisement, controlled first hand by companies that only care about what they are selling.

Everywhere you look, it is clear that everyone is always trying to sell you something. This has been true for quite some time, but Spurlock points out the disturbing fact that it is negatively affecting the minds of young children. He points out a production company such as Channel One who provides students with morning news, but mostly throws tons of ads their way. It shows just how serious product placement and advertising is in everyday life, proving that companies truly believe that minds are basically for sale.

It is both interesting and somewhat scary to realize that the only time we are not being pulled in by advertisements is when we are sleeping. Everywhere you go, everywhere you look; something is placed in front of you in hopes that it will lore you in.

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