There is a huge difference between informative ads and just simply insulting ads. While some are meant to be innocently getting a message across, others are bluntly offensive. If a message is meant to directly insult or personally attack a particular group of people then it is ultimately unethical.Image

A commercial that comes to mind is a recent one for Dr. Pepper. Dr. Pepper recently launched an ad campaign stating its new diet soft drink was not for women. This approach was a claimed attempt to attract more male consumers, but it seemed to have only turned heads along with turning female customers away.

Dear Mr. Trebilcock,

As vice president of marketing for Dr. Pepper, you have authority over how your company advertises its products. Furthermore, I am writing to you on behalf of myself along with numerous viewers that had to experience your commercial for the new diet Dr. Pepper drink. The commercial probably was not intended to be enjoyable to women, since the drink itself is apparently not for women. It was not a clever approach to exclude an entire gender from your product along with making the image of men to be macho and arrogant.

Women have come a long way to rid the many stereotypes that society has placed on them. With that being said, making a commercial in attempt to make it funny or humorous is not okay.

When viewers are shown something such as women’s rights being laughed at and presented as a joke, it sets a bad example. Everything represented in your commercial is negative and there is nothing engaging about implying an entire gender is unworthy of your product.

Whether your campaign was to draw attention to your product or receive strong feedback, it did just that. However, contrary to popular belief that “any publicity, is good publicity”, I beg to differ. I feel your attempt to make fun and

Imagestereotype genders crossed a line and represented your company in a sexist way. These depictions of males and females still do exist and an unnecessary ad like yours makes it worse. You may have made your product stand out, but was it really worth it?

Furthermore, the male population most likely are not fans of this ad campaign either. Making a statement that men are not comfortable drinking low calorie drinks, in essence makes it worse. Do men really have to yell and act macho in an ATV ride to be considered real men? Looking at this ads message, it seems the commercial implies men should only act in this manner.

Undoubtedly, your campaign can certainly make one feel even worse about drinking low calorie drinks. It gives off an underlying message that diet anything is not normal for men to drink. Did your company ever consider that maybe people are actually comfortable with their sexuality? It is awful that your ad for a soda drink implies that appearing girly is actually something men need to worry about.

Today, audiences should be able to watch television and feel they are all being approached equally by what is on the screen in front of them. Regardless of gender, age, or race; nobody should ever feel cancelled out or thrown into a pool of stereotypes.

Sincerely,

The women “obsessed with our romantic comedies and lady drinks”

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