You are currently browsing the monthly archive for May 2012.

Our future generations are unfortunately being targeted by marketers, with companies succeeding in possessing the young minds of children around the country. When it comes to selling products, is there such thing as crossing a line? The answer is absolutely. However, large corporations do not seem to care about the damage they are causing upon youth, parents, and society as a whole. It is completely mind blowing to see the ways children are sucked in by what marketers are selling. The worst part of it all is, children are not only being consumed in these products, but also the values that come along with them.

It is difficult not to nod your head in agreement when the nag factor is dissected in the documentary. Marketers are the overall puppet masters and encourage kids to nag their parents for the products they are selling to them. The industry is teaching kids to be manipulative and do whatever they can to get what they want. The process of getting to the child first in order to get to the parent is a never-ending pattern that many do not even recognize.

Is it the parent’s fault that their kids are being presented with negative forms of media? The industry is mainly to blame with parents being gatekeepers, but it is impossible for parents to be with their children around the clock. The problem goes even further with schools being full of ads, products, and values being thrown at students.

It is beginning not to matter what is right or wrong, but rather how much money the industry or anyone involved is getting out of it. If children are convinced that life is about buying and getting, then they will grow into the super consumers the industry wants them to be.

Kids influence the spending of $700 billion a year, so why not take advantage of their purchasing power right? This scary hole that future generations are being dug into is not only wrong, but it is unhealthy. There is undoubtedly a link between kids being super consumers and the health problems that are rapidly increasing. Buying the minds of children seems to be unfortunately leading to buying some time off of their lives as well.

It is creepy that this goes as far as following children into bathrooms and studying how many times their eyes blink in front of a television. It is almost as if corporations are wiring the minds of children to think and respond the way they want them to. Before you know it, childhoods are going to be even more different in generations to come.

There is a major line being crossed and the industry is taking media research to an entirely new level. This level is one that does not allow kids to be kids anymore. Transforming youth into nagging individuals who always need a screen in front of their faces is sending our future generations down a very dark road.

Children are disturbingly being dissected by marketers. This is to the point where parents cannot protect their own children. How can they when schools are going as far as having fieldtrips to places like Petco and Sports Authority? It is unbelievable that marketers are analyzing youth in their own homes, going as far as following kids into schools. A place that is supposed to be providing knowledge is providing distracting ads and negative values. Furthermore, telling students not what to think, but what to think about. This proves how just about anyone can be bought, even the people who are supposed to be protecting the innocence of kids rather then selling it.

If the idea of ‘what you buy is who you are’ continues to go on then even more problems are going to surface. Materialistic values will take away the reality of what is actually important. Most importantly, this trend to make children consumers even faster is resulting in kids not being allowed to be kids anymore.

These values marketed to children are not okay, causing problems for our society and our future. Highly sexualized, violent, and materialistic children may earn companies money, but the big picture is a very disturbing one.

In all, society is telling the youth their imagination is not good enough. To be happy or popular they must have particular items. They must not only have products, but they must have expensive products that are brand worthy. When you think of a child playing outside do you picture them in a Calvin Klein jacket and some Prada shoes? This would look weird to many people now, but soon enough it is going to be the “ideal look”.

Child play is no longer simple or inexpensive with the innocence of it gradually being taken away. From the moment they are born, children become targets for marketers. While they know the earlier they get into the child’s head, the easier it will be to sell to them as consumers.

Raising awareness that this is an issue in society is the first step to fixing it. Change needs to be made in terms of the way children are being sucked in by companies. The industry as a whole needs to change their approach and think of the damage being caused rather then just the income they are making. This is obviously difficult to do, considering how much money corporations are making, but sending the message that children’s minds should not be for sale is a good start.


There is nothing more explanatory about product placement, than a movie created and funded by it all together. How much thought do you put into the products you see in your favorite movies or television shows? Do you notice all of the brands being used by your favorite celebrities or is it just something that does not catch your attention? It seems whether you think so or not, these small uses of brands are placed there for a reason and


they do affect how audiences think.

What would you do if someone paid you thousands of dollars to simply hold a POM Wonderful drink? As Spurlock did, you would probably do just that. However, Morgan Spurlock made a documentary just off of this concept of product placement and brilliantly brought to surface the constant presence of marketing in movies. He brings upon awareness along with entertainment throughout his documentary on this reality of being constantly consumed in what we see.

Spurlock shows us what goes on behind the closed doors of big advertising companies. It is mind blowing to realize to what costs companies put forth just to put their product out there. Even a few second glimpse of their product on screen is useful to them and an investment their willing to make. In essence, there are commercials in the middle of the television shows you watch without you even noticing. These products are placed there for a reason and that is to get them in your head.

This insightful film shows just how staged scenes are and what companies hope we are noticing. Due to this concept, Spurlock convinced enough sponsors to buy product placement in this documentary throughout the production itself. By bringing us into the boardroom meetings with him, it allowed us to witness the negotiations that take place all the time. It was interesting to see just how concerned corporate executives and public relation representatives were that their product would not be presented in the best possible way or as Spurlock promised them, as “the greatest”.

Sponsors such as Ban deodorant, Sheetz, Mini Cooper, and Pom, among others agreed to take part in what Spurlock was selling them. Furthermore, with his agenda being to show us how often our eyes and minds are actually being sold.

Spurlock was limited to only the companies he was in contract with, only being able to use their products due to Imagethe conditions he had to follow. He could only drink POM and POM only, go to only Sheetz for gas, and could only be seen driving a mini cooper. He gradually became a walking advertisement, controlled first hand by companies that only care about what they are selling.

Everywhere you look, it is clear that everyone is always trying to sell you something. This has been true for quite some time, but Spurlock points out the disturbing fact that it is negatively affecting the minds of young children. He points out a production company such as Channel One who provides students with morning news, but mostly throws tons of ads their way. It shows just how serious product placement and advertising is in everyday life, proving that companies truly believe that minds are basically for sale.

It is both interesting and somewhat scary to realize that the only time we are not being pulled in by advertisements is when we are sleeping. Everywhere you go, everywhere you look; something is placed in front of you in hopes that it will lore you in.

Looking through the magazine, Cosmopolitan, there was no shock in the types of articles or advertisements that were present page after page. Considering the majority of the magazine is advertisements for women’s products, I came across a few that especially stood out.

Ad #1. This advertisement was a for Bulova watches with the image of a watch shown and a woman in the distance behind it. “Designed to me noticed” is written at the bottom of the ad, but ironically for the woman, she is barely noticed because a watch is covering her face. However, the woman’s body and the image of her bare leg are certainly visible.

Ad #2. American Laser Skincare – “Beauty through technology” is the first thing that stands out, mainly because it is in bold print. The image on this ad is of an attractive woman and the words “beautiful feeling” is written under her. This ad offers cellulite reduction, body shaping, and Botox along with other procedures. It gives the message to readers that they will not be beautiful or feel good if they do not invest their money in these types of treatments.

Ad #3. This advertisement is for SKYY vodka that puts women’s bodies next to the bottle to sell it. It clearly uses sex appeal to sell an alcoholic beverage with the image being cut off at the top of their bikini with no sight of their Imageactual faces.

Ad #4. This advertisement is for the weight loss supplement, Hydroxycut. “ I feel beautiful because I used Hydroxycut” is written above a before and after image of a woman. This advertisement is using plain folk appeal, but many would say the woman in the before image is barely over weight at all. You can see that the after image of her is just fitting into society’s image of what is beautiful.

Ad #5. This advertisement is for Fendi perfume that has an image behind the product of three women. These women are of course naked with blurs of fog on the ad to cover up parts. They are very close to each other in the ad and posing extremely promiscuous to sell the product through sex appeal.

All of these ads depicted women as servants to society rather then actual individuals. They were either used in these ads as objects to men or to be sucked into diet pills to be society’s version of beautiful. This is even more confusing because women work so hard to get the perfect body, indulging themselves in not enough food and too many supplements. The question though is why? Is the goal here really to be happy with yourself or is it just to please others?

These advertisements with half naked women with their faces cut out may answer that question. Society seems to keep going further in feeding women all of these ways to be perfect, while dehumanizing them along the way. ImageNowhere in the magazine contained an image of a strong, independent woman that was not half naked or that was actually trying to attain something other than beauty.

A female’s body next to SKYY vodka or a body of a ballerina in the background of a watch advertisement is in every way demeaning. Women can never be skinny or beautiful enough. On one page an article goes on to state that women should be confident, the next is an advertisement for American Laser Skincare proposing “beauty through technology.”

This is not only a contradiction, but also a major problem in our culture. It seems people are being sucked into the concept that confidence walks hand and hand with plastic surgery. Even worse, that making a man or society happy is more important than actually making yourself happy.

There is a huge difference between informative ads and just simply insulting ads. While some are meant to be innocently getting a message across, others are bluntly offensive. If a message is meant to directly insult or personally attack a particular group of people then it is ultimately unethical.Image

A commercial that comes to mind is a recent one for Dr. Pepper. Dr. Pepper recently launched an ad campaign stating its new diet soft drink was not for women. This approach was a claimed attempt to attract more male consumers, but it seemed to have only turned heads along with turning female customers away.

Dear Mr. Trebilcock,

As vice president of marketing for Dr. Pepper, you have authority over how your company advertises its products. Furthermore, I am writing to you on behalf of myself along with numerous viewers that had to experience your commercial for the new diet Dr. Pepper drink. The commercial probably was not intended to be enjoyable to women, since the drink itself is apparently not for women. It was not a clever approach to exclude an entire gender from your product along with making the image of men to be macho and arrogant.

Women have come a long way to rid the many stereotypes that society has placed on them. With that being said, making a commercial in attempt to make it funny or humorous is not okay.

When viewers are shown something such as women’s rights being laughed at and presented as a joke, it sets a bad example. Everything represented in your commercial is negative and there is nothing engaging about implying an entire gender is unworthy of your product.

Whether your campaign was to draw attention to your product or receive strong feedback, it did just that. However, contrary to popular belief that “any publicity, is good publicity”, I beg to differ. I feel your attempt to make fun and

Imagestereotype genders crossed a line and represented your company in a sexist way. These depictions of males and females still do exist and an unnecessary ad like yours makes it worse. You may have made your product stand out, but was it really worth it?

Furthermore, the male population most likely are not fans of this ad campaign either. Making a statement that men are not comfortable drinking low calorie drinks, in essence makes it worse. Do men really have to yell and act macho in an ATV ride to be considered real men? Looking at this ads message, it seems the commercial implies men should only act in this manner.

Undoubtedly, your campaign can certainly make one feel even worse about drinking low calorie drinks. It gives off an underlying message that diet anything is not normal for men to drink. Did your company ever consider that maybe people are actually comfortable with their sexuality? It is awful that your ad for a soda drink implies that appearing girly is actually something men need to worry about.

Today, audiences should be able to watch television and feel they are all being approached equally by what is on the screen in front of them. Regardless of gender, age, or race; nobody should ever feel cancelled out or thrown into a pool of stereotypes.


The women “obsessed with our romantic comedies and lady drinks”

You all knew Lindsay Lohan as the adorable little girl in the Parent Trap and now everyone knows her as the troubled young celebrity who has involved herself with bad behavior and many run ins with the law. She has been all over the news for her constant drinking and usage of drugs, along with her DUI charges in 2007. Lohan has been in rehab as of last year and continues to be the center of attention for Imagepaparazzi.

While she has been claiming she has changed her ways, a recent incident at a club has given Lohan negative publicity yet again. A woman is accusing Lindsay Lohan of assaulting her this month at the Standard Hotel in West Hollywood.  A week after the incident Lohan was reportedly witnessed at the scene again. This time there were complaints that she cursed a woman out and threw a drink at her. While Lohan claims none of this happened, witnesses have apparently come forward.

All of the Lohan fans out there would love to believe the new and improved Lindsay is innocent of these accusations, but due to her track record it seems likely she has gotten herself into another mess. In the public eye, Lindsay Lohan is far from redeeming herself.

A strategy to turn Lohan’s image around and recover herself from these recent events would be to launch a foundation to help young people fight addiction. This ad campaign would have Lindsay Lohan using her past mistakes to help other troubled individuals. Prior to this launch, a press conference should be held apologizing for her actions and taking responsibility for the recent incidents.

A sincere speech on what Lohan has learned and how she is turning her life around would provide sympathy for what she has been going through. Showing herself as vulnerable and empathetic would allow her image of reckless to fade away. This campaign can potentially backfire if Lohan continues to show bad behavior in the public eye. With headlines continuing to show Lohan partying, nobody will believe she has changed let alone leading a foundation as a responsible young woman.


Everyone makes mistakes and admitting hers would show she has taken responsibility for them.Publicly speaking about her issues and explaining she is only human like the rest of us would allow many people to relate to her. Millions of people have made mistakes and poor life choices similar to Lindsay Lohans. The only difference is hers are just blown up constantly by the media and her every move is under a microscope.  Taking these steps to explain her side to the public would convince the world that the new and improved Lindsay Lohan is finally here.