“There are always two sides of every coin”, Raymond Tay states and he is absolutely right. Social media impacts society drastically, whether that is negative or positive depends on how we use it. The influence of social media has touched every aspect of America. It has changed society politically, economically, and socially.

Ideas are being exchanged so quickly through social networking sites that change is inevitable. Tay brings up the “new C’s: creativity, communication, connection, creation, community, collaboration, and competition.” These words are shaping our culture and they mean differently then they did years ago. These C’s are basically intertwined into one, the world of social networking. Tay reminds us that there are now new ideas, new products, and new interests.

The game has now changed and it is more elaborate than ever. What we do, what we see, and how we make decisions are now revolving around social networking. This new game is you as the consumer, unknowingly being controlled by social media.

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However, social media certainly has its advantages. It not only influences us what to buy,but it helps us decide who to vote for. The Obama election in 2008 is a great example of social media’s impact in society.Obama’s campaign brilliantly used social networking to reach out to the public, making people feel their ideas were important. He not only received large amounts of funding because of this, but citizens’ felt “connected” with him and gave him their votes.

From deciding what to buy due to consumer reports or getting involved in the aftermath of natural disasters, social networking sites play a key role. It is undoubtedly changing the communication style of this generation. You can communicate with just about anyone at anytime with just a click of a button. This not only impacts you, but every part of society.

Job markets such as journalism, advertising and public relations are changing right along with the social networking trends. Journalism is becoming less focused on print, but more so on web based systems. Furthermore, kindles and ipads are being purchased as storytellers by some customers rather then actual books. Advertisers can reach more consumers more often with sites such as Facebook. Everyone’s interests and tastes are basically

Imagehanded over on a silver platter for all to see with websites made just for that. This gives advertisers what they need to know and easy ways to attract buyers.

On the negative side, social networking has its ways of ruining relationships and invading privacy. Aside from the obvious problems surfacing with lack of face-to-face communication and too much exposure, there are even larger issues at hand.

“The term, Social Networking, has begun to deceive the users to believe they are social creatures.” This probably is not shocking to many people, which in itself says enough. Is this the road we want to be going down in Imagecommunicating with each other? An example that immediately pops to mind is the game Second Life. Innocent game play on your Internet or gaming system is normal, but when you are spending more time with virtual characters rather then actual people, there is a problem.

Just as Raymond Tay says, social networking is like a knife. It can be used for good or bad, but that entirely depends on you.

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